People on Facebook get in touch with their favourite personalities, watch their favourite sports and read their best-loved novels and magazines. Facebook ads targeting based on their interests added on the Facebook and group of Interests given by the advertisers. 

There are three main targeting techniques:

1. Flex Targeting
2. Stack / Interest-based targeting
3. Single interest targeting

Flex Targeting

Flex targetting is also called “Flex-AND-OR Targeting”. Flex targeting allows you to target a specific audience with specific interests, behaviours and demographics. In this type of targeting, you will get a high conversion rate because you will be targeting your warm audience. 

Benefits of using Flex Targeting:

If you are selling apparel on Facebook, you will target the people who follow clothing brands or the ones who followed fashion magazines despite that they are not your ultimate buyers. Targeting this kind of broad audience, you are going to waste a lot of money. With flex Facebook targeting, you will be targeting your warm Facebook audiences down the buyer’s journey funnel. This type of targeting will increase your conversion rate at a low cost. 

How to do Flex targeting?

Before increasing your conversion, let deep dive into the buyer’s research. Buyers research is very crucial because it will give you an insight into your targeted audience.

For effective buyer’s research, go to the “Audience Insight” feature in the Facebook Ads Manager. 

1. Enter Region
2. Enter Interests 
   1. Now check the Demographics of your targeted audience
   2. Check Page likes (The pages of similar interests)
   3. Facebook geo-targeting of your ads
   4. Their recent activities
   5. Create buyer persona
   6. You can save this audience (Optional)

Flex targeting is done at the Adset level 

1. Create a new campaign (You can also add a new Adset in an existing campaign)
2. Choose campaign objective 
3. Enter budget and time frame
4. Go to Facebook detailed targeting
5. Enter a broad interest
6. You will see two tabs at the bottom
   1. Exclude 
   2. Narrow audience
7. Exclude feature is used to exclude specific interests and behaviours.

The “narrow audience facebook“Triggers “AND” logic so your audience will reduce from broader to narrow. 

What is Facebook interest targeting?

Interest-based targeting is when you try to find your prospects based on their group of interests. 

Benefits of Interest-Based Targeting:

The interest-based audience is broad. As you target many interests, you will be charged less due to the overlapped audience (Based on a group of interest) but we cannot find which interest is performing well.

How to do interest-based Audience targeting?

Single Interest Audience Targeting single interest targeting lets you find out which interest best suits your prospective customers. 

Benefits of Interest-Based Targeting:

Although single interest targeting cost you higher than other targeting types it provides you with a clear picture of data about your prospect audience. 

Create as many Adset as you can, each with single interest. You will get a lot of data about each interest and behaviour. Analyze this data and find out which ad interest is performing well and which one is exhausting credit card. 

Create Facebook ads target groups group of well-performing interests and behaviours and target the most relevant audience.