MSN Global IT Solutions

Prudent Pest Services Gained 3900 Clicks in Just 3 Months

We helped Prudent Public Health and Pest Control, a Dubai-based pest management company, turn their website into a high-performing local acquisition channel.

Despite strong offline demand, their online visibility was limited. In just 3 months, a focused local SEO strategy repositioned them as a recognized authority for pest control services in Dubai.

Project snapshot

  • URL: ttm360.com
  • Industry: Pest Control Services
  • Services: Professional SEO, Local SEO, On-Page Optimization
  • Timeline: Last 3 months (compared to previous 3 months)
  • Platform/Stack: SEO
Google Search Console displayed screen

The Challenge

  • Website was not ranking for Dubai-specific pest control keywords

  • Organic traffic was low despite high local demand

  • Pages were not aligned with user search intent

  • Poor average rankings (mostly beyond page 4–5)

  • Google did not recognize the site as a local authority

What We Delivered

  • Website was not ranking for Dubai-specific pest control keywords

  • Organic traffic was low despite high local demand

  • Pages were not aligned with user search intent

  • Poor average rankings (mostly beyond page 4–5)

  • Google did not recognize the site as a local authority

Results and Outcomes

  • Total Clicks: 72 ➝ 3,900+

  • Total Impressions: 21.2K ➝ 16.1K
    (Lower impressions, higher relevance — better quality traffic)

  • Average CTR: 0.3% ➝ 4.1%

  • Average Position: 47.9 ➝ 5.3
    (Page 5 ➝ Page 1)

Key SEO Strategies Applied

  • Keyword Optimization: Service + location focus

  • Technical SEO Fixes: Crawlability & duplicate content resolution

  • Content Strategy: Dedicated, intent-driven landing pages

  • On-Page SEO: Meta tags, headers, schema markup

  • User Intent Alignment: Content written around real pest control concerns

Approach and Execution

Local SEO Audit & Keyword

Identified Dubai pest keywords and mapped them to service pages

Service + Location Optimization

Shifted focus from generic terms to commercial, location-based Dubai searches

Content & Landing Page Strategy

Built landing pages targeting cockroach, rodent, and public health pests

Technical & On-Page SEO

Improved crawlability, reduced duplication, optimized metadata, and implemented schema markup

Tools and Tech Stack

Google Search Console

Google Analytics

Keyword Research Tools

Technical SEO Audit Tools

On-Page SEO Optimization Framework

Google Search Console displayed screen

Trust Signals That Back the Work

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If you’re running a US based service business and your website isn’t bringing consistent leads from Google, we can help.

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