Are you ready to launch your first product but don’t know where to start? You’re not alone. Whether you’re planning to sell cosmetics, skincare, or a fashion item online, launching your product the right way can make or break your brand.
At MSN Global, we help brands build from scratch—from idea to online store and everything in between.
In this guide, you’ll learn:
- What it really takes to launch your product in today’s market
- Complete breakdown of costs, packaging, PR, and collaborations
- Key tools and platforms to build your store
- How to beat the competition in the fashion and beauty space
- The exact launch checklist for Shopify-based stores
Let’s dive in.
Why a Successful Product Launch Matters
Think of your product launch like a first impression. If it clicks, your brand gets attention, engagement, and sales. If it flops, you lose time, money, and trust.
That’s why, at MSN Global, we provide everything you need to launch your product professionally in the Pakistani and global eCommerce market.
Step 1: Choose the Right Product (Cosmetics, Skincare, Fashion)
Before anything else, pick a high-demand product.
Top Products You Can Launch with MSN Global:
- Cosmetics (lipsticks, eyeshadow palettes, foundations)
- Skincare (serums, moisturizers, sunscreen)
- Fashion Accessories (bags, scarves, jewelry)
- Shopify eCommerce products (digital or physical)
Pro Tip: Always do competitor research. Look at leading fashion and beauty brands like Sapphire, Luscious, or VEON for product types, pricing, and marketing strategies.
Step 2: Budget Planning—Let’s Talk Numbers
Here’s a breakdown of costs you should expect when launching your first product:
| Task | Average Price (PKR) | Estimated Price (USD) |
| Product Manufacturing (MOQ: 300 units) | 60,000 – 150,000 | 60,000–150,000 |
| Branding & Logo Design | $215–$535 | 15,000–30,000 |
| Packaging Design | $54–$107 | 10,000–25,000 |
| Product Photography/Shooting | $36–$90 | 15,000–50,000 |
| Shopify Store Setup | $54–$179 | 35,000–75,000 |
| Social Media Ads | $125–$268 | 20,000–100,000+ |
| Influencer Collaborations | $71–$357+ | 10,000–60,000 |
| PR & Press Releases | $36–$215 | 25,000–80,000 |
🛍 Total Estimated Cost for Launch:
PKR 200,000–500,000+
USD $715–$1,785+
Step 3: Branding & Packaging—Make It Premium
Your product’s packaging is the face of your brand. It needs to look clean, unique, and Instagram-worthy.
Tips for Packaging:
- Use eco-friendly boxes and jars
- Add branded thank-you cards inside
- Hire a graphic designer for custom labels
- Always print your logo, ingredients, expiry date
MSN Global offers custom packaging solutions starting from PKR 20,000.
Step 4: Product Photoshoot—Visuals That Sell
Your customer can’t touch or smell your product—they’ll judge it by the photos.
What You Need:
- Studio Product Shoot (white background + lifestyle shots)
- Model Shoot (for cosmetics or skincare application)
- Social Media Reels for launch teasers
A good shoot package starts from PKR 15,000 to 50,000, depending on the model and location. At MSN Global, we also offer creative shooting services.
Step 5: Build Your Shopify Store
A store that’s easy to navigate, mobile-optimized, and SEO-friendly is non-negotiable.
Features We Recommend:
- Clean product pages with videosProduct reviews/testimonials section
- One-page checkout
- WhatsApp integration
- Secure payment methods
Our Shopify store development starts from PKR 35,000 and includes theme design, mobile responsiveness, and SEO optimization.
Step 6: Collaborations & PR—Get the Buzz Going
Once your product is ready, get influencers and media outlets talking about it.
Options:
- Micro-Influencer Collaborations (1K–20K followers)
- Barter Deals (Free product for a shoutout)
- Press Release Distribution (local blogs and news outlets)
- Giveaways (to grow email list & social media)
At MSN Global, our PR packages start from PKR 25,000, including strategy, execution, and media reach.
Step 7: Launch Your Product with a Bang
Launch day is all about creating hype and urgency.
Launch Strategy Ideas:
- Countdown on Instagram & Facebook
- Launch Day Flash Sale
- Partner with 2–3 influencers to post simultaneously
- Run Shopify Launch Email Campaigns
- Use “Buy 1 Get 1 Free” offers or free shipping
Need help with this entire launch strategy? MSN Global offers full product launch services.
Real Example: Product Launch Timeline
| Day | Task |
| Day 1-7 | Product sourcing & design |
| Day 8-15 | Packaging & branding |
| Day 16-20 | Website development |
| Day 21-25 | Product shoot & content creation |
| Day 26-29 | PR & collab planning |
| Day 30 | Launch Day 🎉 |
Bonus: Beat the Competition in Fashion & Beauty
Your competitors are already online—don’taunch without spying on their:
- Product Pricing
- Influencer Strategies
- Branding
- Customer Reviews
Use this data to launch something better, smarter, and more affordable. With our team at MSN Global, you’ll always be a step ahead.
Final Checklist for Product Launch (Save This!)
✅ Choose Product
✅ Design Branding
✅ Get Packaging Ready
✅ Hire Photographer
✅ Build Shopify Store
✅ Plan Influencer PR
✅ Run Launch Campaign
✅ Deliver with Love
Ready to Launch? Let MSN Global Handle It All
Launching your first product is exciting—but it’s also overwhelming. At MSN Global, we don’t just build stores. We help you build brands.
From branding to packaging, store setup to PR, we’ve got your back at every step.
Contact us today to get your custom launch strategy.
