At MSN-Global, we help brands build from scratch — from idea to online store, and everything in between.
In this guide, you’ll learn:
- What it really takes to launch your product in today’s market
- Complete breakdown of costs, packaging, PR, and collaborations
- Key tools and platforms to build your store
- How to beat the competition in the fashion and beauty space
- The exact launch checklist for Shopify-based stores
Let’s dive in.
Why a Successful Product Launch Matters
Think of your product launch like a first impression. If it clicks, your brand gets attention, engagement, and sales. If it flops — you lose time, money, and trust.
That’s why, at MSN-Global, we provide everything you need to launch your product professionally in the Pakistani and global eCommerce market.
Step 1: Choose the Right Product (Cosmetics, Skincare, Fashion)
Before anything else, pick a high-demand product.
Top Products You Can Launch with MSN-Global:
- Cosmetics (lipsticks, eyeshadow palettes, foundations)
- Skincare (serums, moisturizers, sunscreen)
- Fashion Accessories (bags, scarves, jewelry)
- Shopify eCommerce products (digital or physical)
💡 Pro Tip: Always do competitor research. Look at leading fashion and beauty brands like Sapphire, Luscious, or VEON for product types, pricing, and marketing strategies.
Step 2: Budget Planning – Let’s Talk Numbers 💰
Here’s a breakdown of costs you should expect when launching your first product:
| Task | Average Price (PKR) | Estimated Price (USD) |
| Product Manufacturing (MOQ: 300 units) | 60,000 – 150,000 | $215 – $535 |
| Branding & Logo Design | 15,000 – 30,000 | $54 – $107 |
| Packaging Design | 10,000 – 25,000 | $36 – $90 |
| Product Photography/Shooting | 15,000 – 50,000 | $54 – $179 |
| Shopify Store Setup | 35,000 – 75,000 | $125 – $268 |
| Social Media Ads | 20,000 – 100,000+ | $71 – $357+ |
| Influencer Collaborations | 10,000 – 60,000 | $36 – $215 |
| PR & Press Releases | 25,000 – 80,000 | $90 – $286 |
🛍 Total Estimated Cost for Launch:
PKR 200,000 – 500,000+
USD $715 – $1,785+
Step 3: Branding & Packaging – Make It Premium
Your product’s packaging is the face of your brand. It needs to look clean, unique, and Instagram-worthy.
Tips for Packaging:
- Use eco-friendly boxes and jars
- Add branded thank-you cards inside
- Hire a graphic designer for custom labels
- Always print your logo, ingredients, expiry date
MSN-Global offers custom packaging solutions starting from PKR 20,000.
Step 4: Product Photoshoot – Visuals That Sell
Your customer can’t touch or smell your product — they’ll judge it by the photos.
What You Need:
- Studio Product Shoot (white background + lifestyle shots)
- Model Shoot (for cosmetics or skincare application)
- Social Media Reels for launch teasers
💡 A good shoot package starts from PKR 15,000 to 50,000 depending on model and location. At MSN-Global, we also offer creative shooting services.
Step 5: Build Your Shopify Store
A store that’s easy to navigate, mobile-optimized, and SEO-friendly is non-negotiable.
Features We Recommend:
- Clean product pages with videos
- Product reviews/testimonials section
- One-page checkout
- WhatsApp integration
- Secure payment methods
Our Shopify Store Development starts from PKR 35,000 and includes theme design, mobile responsiveness, and SEO optimization.
Step 6: Collaborations & PR – Get the Buzz Going 📣
Once your product is ready, get influencers and media outlets talking about it.
Options:
- Micro-Influencer Collaborations (1K–20K followers)
- Barter Deals (Free product for a shoutout)
- Press Release Distribution (local blogs and news outlets)
- Giveaways (to grow email list & social media)
💡 At MSN-Global, our PR packages start from PKR 25,000, including strategy, execution, and media reach.
Step 7: Launch Your Product with a Bang 🎉
Launch day is all about creating hype and urgency.
Launch Strategy Ideas:
- Countdown on Instagram & Facebook
- Launch Day Flash Sale
- Partner with 2–3 influencers to post simultaneously
- Run Shopify Launch Email Campaigns
- Use “Buy 1 Get 1 Free” offers or free shipping
Need help with this entire launch strategy? MSN-Global offers full product launch services.
Real Example: Product Launch Timeline
| Day | Task |
| Day 1-7 | Product sourcing & design |
| Day 8-15 | Packaging & branding |
| Day 16-20 | Website development |
| Day 21-25 | Product shoot & content creation |
| Day 26-29 | PR & collab planning |
| Day 30 | Launch Day 🎉 |
Bonus: Beat the Competition in Fashion & Beauty
Your competitors are already online — don’t launch without spying on their:
- Product Pricing
- Influencer Strategies
- Branding
- Customer Reviews
Use this data to launch something better, smarter, and more affordable. With our team at MSN-Global, you’ll always be a step ahead.
Final Checklist for Product Launch (Save This!)
✅ Choose Product
✅ Design Branding
✅ Get Packaging Ready
✅ Hire Photographer
✅ Build Shopify Store
✅ Plan Influencer PR
✅ Run Launch Campaign
✅ Deliver with Love 💌
Ready to Launch? Let MSN-Global Handle It All
Launching your first product is exciting — but it’s also overwhelming. At MSN-Global, we don’t just build stores. We help you build brands.
From branding to packaging, store setup to PR, we’ve got your back at every step.
🎯 Contact us today to get your custom launch strategy.
