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We helped Prudent Public Health and Pest Control, a Dubai-based pest management company, turn their website into a high-performing local acquisition channel.
Despite strong offline demand, their online visibility was limited. In just 3 months, a focused local SEO strategy repositioned them as a recognized authority for pest control services in Dubai.
Project snapshot
Website was not ranking for Dubai-specific pest control keywords
Organic traffic was low despite high local demand
Pages were not aligned with user search intent
Poor average rankings (mostly beyond page 4–5)
Google did not recognize the site as a local authority
Website was not ranking for Dubai-specific pest control keywords
Organic traffic was low despite high local demand
Pages were not aligned with user search intent
Poor average rankings (mostly beyond page 4–5)
Google did not recognize the site as a local authority
Total Clicks: 72 ➝ 3,900+
Total Impressions: 21.2K ➝ 16.1K
(Lower impressions, higher relevance — better quality traffic)
Average CTR: 0.3% ➝ 4.1%
Average Position: 47.9 ➝ 5.3
(Page 5 ➝ Page 1)
Keyword Optimization: Service + location focus
Technical SEO Fixes: Crawlability & duplicate content resolution
Content Strategy: Dedicated, intent-driven landing pages
On-Page SEO: Meta tags, headers, schema markup
User Intent Alignment: Content written around real pest control concerns
Identified Dubai pest keywords and mapped them to service pages
Shifted focus from generic terms to commercial, location-based Dubai searches
Built landing pages targeting cockroach, rodent, and public health pests
Improved crawlability, reduced duplication, optimized metadata, and implemented schema markup
If you’re running a US based service business and your website isn’t bringing consistent leads from Google, we can help.
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