search engine Marketing
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MSN Handles SEARCH ENGINE MARKETING SERVICES
MSN Global SEM services team handles your marketing strategy from top to bottom: research, execution, testing, and tracking. Search Engine Marketing is that the most targeted and efficient sort of digital advertisement – put your brand ahead of consumers who are already actively searching on Google, Bing, YouTube, or other search engines.
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Results always differ depending on ad objective, business type, location, interest group and ad budget. We have tried our best to show you best results of each ad objective in minimum ad budget.
Frequently asked questions
Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), content marketing, link development, and pay-per-click (PPC) management.
Research indicates that a high percentage of the developed world is online, so the likelihood that your potential customers, partners, employees, and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared to other channels—online and offline alike—like email, direct mail, and broadcast). Search engine marketing is an excellent avenue for brand building and is a cost-effective means of generating leads and online sales. If your company doesn’t currently have a search engine marketing strategy, you’re behind the curve. But don’t take our word for it; do a search online for your own company, your competitors, and your industry terms, and see for yourself.
Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.
There are a few key criteria utilized to evaluate search engine marketing vendors. The following are just a few of the most important: length of time in business, collective industry experience, number of employees, number of clients, size of clients, client and employee turnover, depth and breadth of service offering, pricing, proprietary services, industry credibility, client testimonials, success stories, philosophy and process. Look at their clients’ visibility versus their own, as “search engine marketing” is a highly competitive term, and those that perform well probably have a little too much time and not enough client work to keep them busy. Be sure to ask for references if they don’t have testimonials and success stories.