Client: Prudent Public Health and Pest Control, Dubai
Industry: Pest Control Services
Region: Dubai, UAE
Duration: Last 3 months (compared to previous 3 months)
Prudent Pest Services is a Dubai-based company specializing in pest control solutions, including cockroach control, rodent control, and public health pest management. Despite having a strong offline presence, their website was not attracting sufficient organic traffic.
We implemented an SEO growth plan focused on:
Optimizing for Dubai-specific keywords
Improving content relevancy around pest control queries
Enhancing website structure for Google indexing
Building location authority through on-page SEO
Results Achieved
Google Search Console (Last 3 Months vs. Previous 3 Months):
Total Clicks: Increased from 72 ➝ 3.9K
Total Impressions: 21.2K ➝ 16.1K (more targeted traffic, fewer irrelevant impressions)
Average CTR: 0.3% ➝ 4.1% (higher click-through rates)
Average Position: Improved drastically from 47.9 ➝ 5.3 (page 5 to page 1 ranking)
Top Keyword Gains:
Pest control Dubai cockroach
Rodents control services
Cockroach pest control
This proves Google now recognizes Prudent Pest Services as a local authority in pest control within Dubai.
Key SEO Strategies Applied
Keyword Optimization – Shifted focus to service + location
Technical SEO Fixes – Improved crawlability and reduced duplicate content
Content Strategy – Built landing pages
On-Page SEO – Meta titles, descriptions, and schema markup
User Intent Focus – Aligned content with pain points
Conclusion
Within 3 months, Prudent Public Health and Pest Control transformed from being almost invisible on Google to generating thousands of organic clicks and ranking on the first page of Google for competitive Dubai pest control keywords.
This case study shows how smart SEO, local optimization, and intent-based content can generate real business results in a short time frame.
If you’re running a business in Dubai and want similar results, let’s connect!
