History of SEO
It is accepted that SEO was born in 1991. At this time, the world’s first website was set in motion, and one rapidly turned into numerous as websites swarmed the internet. So, there was a tremendous need for structure, and the world’s first search engines were made. The practice we now know as SEO pre-dates the world’s most well-known search engine co-founded by Larry Page and Sergey Brin. If you ever have thought about SEO When Building A Website, then this article is for you.
Do you know the importance of SEO? If yes then, how to do SEO for a website? If no, then is there any way to rank on SERP without SEO? Does SEO help your business grow? SEO ranking factors that search engine considered best? What are some core elements of the website design process? How SEO helps when building a website? What is an SEO-friendly website? Today we will learn about all sorts of things regarding SEO and its factors that Google considers to make you rank on SERP. I will tell you how you can structure your website and optimize your content for SEO.
What is SEO?
SEO is a strategy known as search engine optimization. It is a digital marketing strategy that focuses on the digital presence in search results on search engines like Google. After knowing SEO and the way it works, you can use different SEO techniques to get visible on search results.
How SEO works?
Search engine features a crawler that goes out and assembles data with almost all the content they can discover on the Web. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is at that point encouraged through an algorithm that tries to match all that information together with your query.
Importance of Search Engine Optimization for increasing website traffic
SEO is responsible for increasing both the quality and quantity of site traffic. It also around looks around your brand, through organic search engine results. Users believe search engines and having a presence within the best positions for the keywords the user is looking, increases the credibility of the website.
How to do SEO for a website?
Steps to follow for doing SEO on websites without spending a stack of money are given below.
- Improve Title Tags (Use title tag with the keyword right upfront)
- Keyword Research (Brainstorm ‘seed’ keywords then use keyword research tools)
- Understand Your Competition (Competitive analysis then evaluate keyword difficulty)
- Map Keywords (Use relevant keywords to the different pages on a website)
- Optimize Your Site Content (Use associated keywords to target the largest audience)
- Know SEO guide (Use SEO guide to understand the basics and algorithm updates)
- Produce Regular Content (Update content to finest form, regularly if possible)
- Boost Link Equity (Get social and pay attention to On-Page SEO)
- Build Your Social Media Network (Optimize Your Social Media Profiles and Images)
- Understand Analytics (collect, trace, and analyze your keyword to content relevancy)
Is there any way to rank on SERP without SEO?
Before answering that first we should know the term SERP. What they are? How do they work? What are the basic elements of SERP? Else the answer will go in vain.
What they are?
Search engine results pages are web pages served to users when they look for something online using a search engine, such as Google.
How do they work?
SERP is unique for every search query based on the concept of keywords and phrases. SERP has significant importance because the better the visibility of your website, the more traffic will come on your website.
What are the basic elements of SERP?
Google’s SERPs can appear basic elements: the search results in itself, a knowledge graph, and featured snippet, a reply box, pictures, and more. Depending on the sort of inquiry and the data Google finds, a few of these components will appear up.
It is possible to rank on SERP without SEO?
Yes, we can rank on SERP without doing SEO to the website. As we’re living in the era of technology advancement you can be on top of SERP without doing SEO on the website by just PPC (pay per click) or Paid search results. Within the past, paid results were nearly only limited to small, text-based advertisements that were ordinarily displayed above and to the right of the organic results. The strategy is also known as a temporary listing result it has some major disadvantages once it is no longer paid for, it will go away. By PPC campaign Google put you on the top of SERP on a specific keyword for as long as you are paying for the campaign as your money runs out the results will be gone it is the biggest disadvantage that the results are not permanent.
Yes, we can rank on SERP without doing SEO to the website but the results will be temporary and Google never lets anyone take over someone’s earned position just by money. In other words, this is for limited time visibility. On the contrary, SEO is permanent as long as there is high competition. There is always a need for SEO to put you on the top of SERP.
Does SEO help your business grow?
SEO helps business owners create efficient, robust, and user-friendly websites that rank higher on SERP, which successively helps bring more qualified potential clients to their sites and within the long-run increases conversion rates.
SEO ranking factors that search engine considered best?
As per Google, its algorithm uses over 200 ranking factors to rank a website. We will talk about 10 crucial SEO factors if we follow them then these crucial turned out to be the best.
- A Secure and Accessible Website
- Page Speed
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience
- Social Signals
- Real Business Information
Recommended Source: SEO guide 2021
How SEO helps when building a website?
SEO helps business owners create efficient, robust, and user-friendly websites. It even helps more when you have SEO in mind while building a website in a way that you have to put way less effort into the structuring and content relevancy to the keyword.
What are some core elements of the website design process?
Some core elements of the website design process are given below.
Your business may use example.com because of the primary domain. Ensuring your domain is sensible and relates to what you are doing is super-important. Ensuring that each one variation and subdomains correctly point at the most site and redirect to one canonical version of the website is vital.
Don’t be fooled into thinking that having-my-keywords-in-my-domain.com helps. It just looks daft, be sensible. It can help a touch for local businesses, but make sure you are mapping to the important world.
Your hosting is additionally important. A slow site makes the user unhappy. Your hosting should follow common-sense rules. Be situated where your audience is situated. Be fast. Be platform-specific, if necessary. WP Engine may be a great example because it provides a platform tailored to WordPress websites.
The CMS (content management system) you select for your business can hugely influence how successful you’re. WordPress may be a great option in many situations, but it’s not the sole one. It is wired up at a level in a way Google understands. This is often to not say it’s the simplest choice for all situations, but certainly, it’s an honest start line for many businesses. Just make certain that the CMS you select is that the right one for your situation, instead of the one your chosen web company prefers to figure with.
What elements of SEO should be kept in mind while building a website?
To make sure your website is made for the search engines, make sure to balance the elements given below.
Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure won’t only help with SEO, but it’ll also help your users know what the page is about. http://www.example.com/services is far better than http://www.example.com/?page_id=41. If you’re using WordPress for your website, you’ll simply attend Settings > Permalinks > and enter /%postname%/ as a Custom Structure. Also, confirm to possess your site to attend the www or the non-www version, but not both. It will potentially create duplicate content problems.
Use Flash in Moderation
Incorporating Flash into your website isn’t bad, but an excessive amount of use is. The search engines are limited by what they will read within the Flash file, so don’t put any text or important information within it that you simply might want the search engines to index. Also, don’t build the whole website using Flash. It’ll shield all of your site’s content from the search engines deeming you irrelevant for the bulk of keywords you’re going for.
Heading tags range from H1 to H6 and are great ways of separating topics and giving a title to every page of content. When creating content for every page, remember to possess just one H1 tag. A foul example would be any page with more than one H1 tag.
One Topic per Page
If you’ve got a spread of services or products, don’t put all of them on one page. Have your homepage be the broad focus of your business and make menus that re-evaluate your categories. Only have one product/service per page. It’s better, it’s simpler for the user to seek out what they have and you’ll thank yourself once you begin targeting pages with keywords.
Call to Action
It doesn’t matter how great the traffic your website receives, if it doesn’t convert, it’s useless. Many of us don’t understand or value conversion optimization but it can significantly improve your bounce and conversion rate. An easy way of improving your amount of callers, orders, e-mails, leads, subscribers is to display what you would like that visitor to act on. If they ought to fill out a form or offer you a call, confirm that the action item is above their face where they can’t miss it.
Text within Images
Many webmasters put text within a picture because they need a special font to display or they only don’t understand HTML. The search engines cannot read what’s inside images, so just don’t roll in the hay.
Keeping your website’s navigational structure clean and straightforward is often somewhat of a challenge for a few people. If you would like a visitor to shop for that product or see that service, include it in your menu.
Use of Content
Each page should have its unique text and pictures at the very least. Having other elements like video can assist you too. Confirm each page has a minimum of 150 unique words and 1 picture with descriptive alt text. Use that page’s keywords within the text and image alt tag but don’t overuse it. SEO is a delicate balance and using your keyword once per 100 words is usually safe.
Using Splash/Doorway/Squeeze Page
When somebody first involves your website, they ought to see your homepage, not a classy or fun page in between. When the utilization of a splash page is employed, it creates an unnecessary barrier between you and your visitors. This may affect your bounce rate and conversion rate and unlikely for the higher.
Pay Attention to Site Speed
If everything is completed well, a person and a search engine should have a reasonably good idea of what a page is about before they even check out it. Your typical SEO then just builds on this solid foundation that’s laid out by your information architecture and site structure.
What is an SEO-friendly website?
An SEO-friendly site is one that permits a search engine to explore and skim pages across the website. Ensuring a search engine can easily crawl and understand your content to make sure your visibility on the SERP. A search engine utilizes an internet crawler for this task, and we should try to assist the search engines instead of making things complicated. Building an SEO-friendly site requires careful planning and a structured approach to representing your content.
The Fruitfulness of SEO for a website
Some major benefits of SEO are given below.
- User-Friendly Websites
- Bring in MORE Customers
- Better Conversion Rates
- Build Brand Awareness
- Bypass Competition
SEO when building a website saves you a lot of effort and time. SEO-friendly website leads you to the success of your business by making your business quite visible on SERP through which the website gets more organic traffic. More organic traffic more genuine your business is considered. SEO helps establish brand awareness that results in a higher conversion rate. As per the Google algorithm, the credibility of one’s site is ensured with optimized content with significant relevancy on the website. In this era of advancement, the algorithms are smart, therefore; we have to be smart to compete in this technology world.