Difference between digital marketing vs traditional marketing

Since the popularity of Digital Marketing in Pakistan, a never-lasting debate has started. Digital Marketing Agency in Pakistan vs Traditional Media Marketing. Which is better? Which offers more ROI? And which is better suited to my Business? Traditional Media Marketing consists of Newspapers, Magazines, TV, Holdings, Radio etc. Whereas Digital Media Marketing contains Social Media Marketing, Google Adwords, Email Marketing etc SIGBL will help you in growing your business via Digital Marketing services as one of the best leading Digital Marketing in Pakistan.

Following are a few of the many advantages of Digital Media Marketing

Advanced targeting/segmentation

Digital Marketing has a supreme advantage as it offers to pinpoint targeting mechanisms for its adverts.

You can target your audience using Location, Age, Gender, Behaviour, Interests, Work, Job Title, Company in which they work, Tendencies, even the phrases and keywords they type on Google etc in both B2B and B2C case scenarios.

This invaluable targeting system increases the tendency of showing the ads to the people who matter i-e the people from which you can get a conversion, a lead, sales, feedback etc. Traditional Marketing offers very limited targeting as once a holding or a TV ad is displayed; we can’t control the people who are watching/engaging with it thus, in most cases, a majority of the people who are watching/engaging with the content won’t convert into clients

Tracking

Digital marketing company offers superior tracking systems i-e you can identify the source of your audience/traffic, the time they spent on your website, the actions they performed, even the exact video of their activities, which buttons they pressed, which parts of the page received spontaneous clicks etc. These systems help us in judging the effectiveness of our ads, our target audience, and faults, issues of our websites/landing pages and response of the market towards our services or products.

Real-time modification of ads/ bilateral communication

As all of the data is available in real time so we can modify our marketing campaigns according to the response from our target audience. A lot of guesswork done by marketers during the designing phase of the marketing campaign can be replaced with real-time facts and data. Moreover, clients can get their feedback/response registered so DMM offers two-way communications that result in better connectivity between the consumer and provider/supplier

Remarketing

DMM offers the unique and previously unheard feature of remarketing. We can collect data from the people who are interested in our product or services. Moreover, we can even know the exact product or service they are interested in. After getting the lists of these people, we can target them with ads of the products or services they are interested in, making a conversion very probable.

 In the first phase, we launch a campaign and collect our remarketing lists. In the second phase, we run a second campaign for the people in our remarketing lists and collect the data of the people who converted into clients thus making our second, more refined remarketing list and repeating this process again and again. Hence, all this results in a filtering process in which we can separate our clients from non-clients and continuously refine our lists.

Also read: How to Leverage SMS marketing to Improve Customer Retention

ROI

Digital Marketing offers a very encouraging ROI. An exact figure may depend upon the exact case scenario but on average, DMM ROI ranges from 200% to 900%. This cost-effectiveness enables small businesses with low marketing budgets to be able to advertise their products/services on Digital Media.

Market research

Different DMM tools can effectively serve the purpose of market research. As mentioned earlier, with real-time data at our disposal, a lot of guesswork can be replaced with real facts. The demand for products/services in various regions can be estimated very effectively. Different digital marketing trends can be monitored to predict the future of the market.

Key Benefits of Digital Marketing

There are numerous benefits to digital marketing in Pakistan, but here are some of the most important factors that make Digital marketing such an essential

International reach

Traditional marketing is geographically limited and creating an international marketing campaign can be difficult, expensive and labour intensive. However, the best digital marketing services take place on the Internet. In other words, the reach you get out of it is immeasurable. Even a very small local business owner has the opportunity to use his store online to reach an international audience. This is never possible with traditional marketing, and it costs a lot of money to do it. This access to the online world has opened up many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

Local Reach

Global reach is the main benefit of digital marketing, but it also increases local awareness. This is especially important if your business relies on nearby customers within Pakistan. Local SEO and locally targeted advertising are beneficial for businesses trying to attract more customers. If your business is mainly reliant on local customers, Digital Marketing can play an essential role in creating awareness.

Low cost

With the rising inflation, Digital Marketing in Pakistan is a great and effective way to market your business or products. Whether you’re promoting your business locally or internationally, digital marketing offers a low cost marketing solution. This allows even smaller companies to compete with larger companies with highly targeted strategies. Most of these strategies are free to start with (SEO, social media, content marketing, etc.). However, not all types of digital marketing are suitable for every business. Businesses can find the right solution based on their marketing goals.

Beginner friendly

There are many facets of digital marketing services to learn, but getting started is very easy. The nature of the goal and the scope of the campaign makes it more complicated. However, it’s all about finding the right strategy for your business. SIGBL will help you in growing your business in Pakistan and Around the Globe

Effective targeting

Even if you don’t have a clear idea of ​​your target audience, digital marketing allows you to extract data to see which audiences are most effective and optimize your campaigns around them. There are various targeting methods such as search engine optimization (SEO) keywords, pay-per-click (PPC), or social media demographics. With this large amount of targeting elements at your disposal, you can be assured that each campaign reaches the right audience. It also helps you analyse changing customer behaviour and adapt your campaigns to these changes. This ability to quickly understand the changing needs of your customers is the surest path to success for any business.

Numerous Strategies

There are many different digital marketing strategies that different types of businesses can use. A B2B company interested in acquiring international leads may have a completely different strategy than its local B2C company selling clothing. Some companies can more easily profit from content marketing and SEO, while others can profit from conversion-based advertising campaigns. The key is to always analyse your results and develop better tactics and methods over time. A well-executed digital marketing strategy changes and adapts quickly as business needs change.

Conclusion

Digital Marketing is one of the best ways for businesses in Pakistan to grow their audience and raise awareness as efficiently as they can without spending a huge amount of money. Sometimes, digital marketing may not be bringing in the desired results and in a case like that, digital marketing allows you to revisit the drawing board and reconsider strategies as well. If you’re looking forward to getting Digital Marketing in Pakistan for your business, SI Global is the way to go; with a plethora of experience in dealing with clients from all industries, SI Global has mastered the art of providing top-notch Digital Marketing services to their clients. To get in touch, write to us at info@sigbl.com

By: Ali Sigbl

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